Pottermore Announcement

J.K Rowling's Pottermore announcement was finally released today after much fanfare and hype. 

Her video is below where she describes it as a 'unique online experience'. She revealed that she will also be sharing some more of Harry's world that she hasn't previously shared so that should be exciting! It will all begin in October when users can join the site and begin the 'experience'. 

Yet what exactly is this 'unique online experience'? Nerimon tackles this below. Hilariousity ensues. 

So are you excited for Pottermore? Or do you think it is all just media hype over a website?